We have had the pleasure of working with Cara Soulia for our photography over the years. A good friend, a fellow entrepreneurial mom, and most of all, an amazingly talented photographer.

Don’t tell anyone, but there is no one right or wrong way to do a photoshoot. But here are a few tips we’ve learned along the way…

Don’t stress about the perfect location.

What does need to work are the textures, color scheme and lighting. Take time to scout spaces, but be willing to surrender the things you can’t control. Your photographer is a professional for a reason. Be amazed at their ability and talent.

On the day of this shoot, it rained and rained and rained. But suddenly the skies cleared just as we were about to start. The benefit was that there was no harsh sunlight and the rain washed away most of the snow piles.

Friends make the best models.

Photoshoots should be fun. Starting a business and learning from the ground up is hard enough on it’s own. Let your photoshoots reflect your personality. And in our case, there was much laughter.

Now is the perfect time. 

Mamas: your dreams and talents and calling are important. If that means bringing your son to work, we welcome him with open arms. (But we may just put him to work…)

When in doubt, provide wine.

Okay, it may have been a prop. That may have also provided a refreshing celebratory toast at the end.

Just jump in and start. It’s kind of like selling home. You may have 100 people walk through the door, but you only need one buyer. With the photoshoot, not every shot will work and that’s okay. You will end up with more than enough that will.